Travel Agency Marketing & Technology Resources

Marketing That Promotes Your Agency,
Not Your Consortium

Westa provides travel agencies and their advisors with customized marketing materials, digital resources, hosted travel agency websites, and access to other technology designed for travel advisors. From personalized print and eBrochures to client management and itinerary planning platforms, these resources help agencies promote their individual brands, communicate with clients, and organize their businesses.

Customized Print Marketing for Travel Agencies

Westa’s customized print marketing program offers travel agency brochures and destination-focused materials personalized with your agency’s name, logo, and contact information. Each piece can also be personalized with client names. Printed materials include multi-vendor and single-vendor formats to help independent travel agencies promote travel opportunities under their own brands.

Print Marketing Program Highlights

Direct mail & bulk delivery options
Custom agency welcome letters, back cover articles, and agency branding throughout
Print-on-demand personalization that includes your client's names

Print brochure marketing pieces are only 40¢ per piece which includes printing, direct to client postage, client personlization, and free welcome letter customization.

For agencies that do not currently use ClientBase Windows, Westa offers a free online version.

Our Brochure Lineup

Unforgettable Journeys combines travel offers with destination and lifestyle articles. Published twice annually, the Winter and Spring editions offer travel inspiration and promotional opportunities.
View Winter Edition →
View Spring Edition →

Journeys of Distinction showcases premium and luxury travel experiences. This annual brochure highlights higher-end travel opportunities for clients seeking elevated experiences.
View Sample Brochure →

Destination Collection features destination-focused travel opportunities with enhanced amenities while showcasing offerings from contemporary to luxury travel.
View Sample Brochure →

Digital eBrochures for Travel Agencies

Digital eBrochures for Members, Advisors, and Independent Contractors

Westa’s eBrochure program extends travel agency print marketing into a digital format. A general eBrochure is available at no cost to all Westa members & advisors, while agencies participating in the print brochure program receive a customized, agency-branded digital version at no additional cost.

Digital eBrochures complement Westa’s direct mail program by giving participating agencies a shareable digital marketing resource. Customized versions reinforce an agency’s own brand, while the general version provides a digital option for all Westa members and advisors.

Westa-Hosted Websites for
Independent Travel Agencies
Your Brand. Your Website. Managed by Westa.

Westa provides professionally designed, mobile-friendly hosted travel agency websites that showcase each agency’s brand. Westa staff manage and maintain the websites, including the general website content and supplier promotions, so advisors can focus on their clients and businesses. Advisors manage their own biographies and Groups sections, where they can share their expertise and publish their own group travel opportunities and travel listings.

Travel Advisor Technology and Business Tools
Westa connects member agencies and travel advisors with technology resources that support client relationships, trip planning, and day-to-day operations. Through its partnerships with Tern and Travefy, advisors can access tools suited to different stages of the travel planning process. Tern offers travel agency CRM and business management capabilities, including client information, proposals, itineraries, communications, workflows, and commission tracking. Travefy supports the creation and sharing of customized itineraries and travel proposals, along with tools for organizing trip details and communicating with clients.

FAQs About Westa Travel Agency
Marketing and Technology

What marketing resources does Westa offer independent travel agencies?

Westa offers customized print brochures, digital eBrochures, hosted travel agency websites, and access to travel advisor technology resources. These programs help independent agencies promote their own brands, communicate with clients, and organize travel planning activities.

Does Westa provide hosted websites for travel agencies?

Yes. Westa provides professionally designed, mobile-friendly hosted agency websites and manages their ongoing content and maintenance. Advisors manage their own biographies and Groups sections, including their own group travel opportunities and listings. Westa staff are available to assist with those sections whenever needed.

What travel advisor technology is available through Westa?

Westa partners with Tern and Travefy, platforms that offer tools for client relationship management, itinerary planning, proposals, communication, and travel agency workflows. Specific capabilities and subscription terms depend on the platform and applicable member arrangements.

Does Westa offer both customized print brochures and digital eBrochures?

Yes. Westa offers agency-branded print brochures and a digital eBrochure program. A general eBrochure is available to members, and agencies participating in the print brochure program receive a customized digital version.

Do Westa members receive preferred pricing on Tern and Travefy?

Westa has partner arrangements with Tern and Travefy that provide eligible members access to preferred subscription pricing and related resources. Members can review current terms and enrollment instructions through Westa’s member resources.

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