The Western Association of Travel Agencies (WESTA) is the premier travel agency association targeting the Western U.S. marketplace. The co-op, started back in the 70s, is owned by its membership. Therefore, all of the group’s profits and sales goal-based overrides go back to its member-owners. According to a 2019 analysis, that difference resulted in a 13% bottom-line profit increase for its membership, over a traditional consortia revenue model.

The membership includes 150 high-end, leisure-focused, retail locations throughout the country and represents $500 million dollars in annual travel purchases, primarily in the premium and luxury markets. The organization offers its member agencies an exclusive and regionally focused supplier group supported by an extensive agent education program, as well as a comprehensive array of online and direct mail marketing options at remarkably affordable prices. WESTA offers an array of educational events that are held in the Western regions with your local agency owners and supplier representatives.  WESTA represents the best regional supplier program, the premier in-person and local event schedule on the West Coast, and, as a member-owned cooperative, a uniquely profitable revenue model for our member-owners. Why join an organization that focuses on everyone, when you could own one that is focused on you?